› Forums › 2004 FOT48 Information Archive › 2004 Publicity & Media Watch › Did the……. › Reply To: Did the…….
Actually, we can take the text of the summit sign and simply add a cover letter with the who, what, when, where, why and how, and send that. A press release of this sort should be short and sweet so it’s easy for the news organization to instantly see what exactly is happening — and then the summit sign text can be used to flesh it out a bit if they want to see/hear more. If you make it all too long right off the bat, we risk it getting tossed as too much to pore over. (I’m a journalist, can’t you tell???) :flag: