Mediahound wrote a nice piece last year for the Telegraph. Perhaps that could be one way to go. Any type of press release would have to mention the possible hazards of hiking (Foul weather, getting lost). We would not anyone to have a bad experience doing this by getting in way over their heads. Encourage small groups and LNT. Hopefully we can get full coverage and the weather cooperates.
Reply To: Time for a press release SilentCal